Core Leadership

Want to Raise More Money? Start With a Better Plan

Stop Winging It: How Strategic Planning Drives Bigger Gala Results

Leave a Comment / Core Leadership, Specialized Areas /

Raising more money at your gala isn’t about luck, it’s about having a plan. In this article, Shannon walks through a practical approach to strategic revenue planning and demonstrates how small adjustments across multiple fundraising streams can lead to meaningful growth. From increasing live auction revenue and securing pre-committed gifts to rethinking silent auctions, strengthening sponsorships, and growing attendance, she shares ideas organizations can use to create a more intentional fundraising strategy. If your goal is to exceed last year’s results, this post offers a roadmap for identifying opportunities and building a stronger, more profitable event.

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Instructing Volunteers

What Successful Fundraising Events Know About Volunteer Coordination

Leave a Comment / Core Leadership, Marketing Event /

Volunteers are essential to fundraising events, but good intentions alone are not enough to keep a gala running smoothly. In this post, Shannon Eason shares practical strategies for training volunteers, assigning the right roles, and creating clear expectations before event night begins. From registration and raffle sales to live auction support and checkout coordination, she breaks down how thoughtful volunteer training improves both guest experience and operational flow. If your organization has ever struggled with volunteer confusion, idle time, or last-minute gaps during an event, this article offers guidance to help your gala feel more organized, professional, and effective.

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Nonprofit gala guests raising paddles during a Fund-A-Need fundraising appeal.

The Art of the Fund-A-Need: Inspiring Generosity Without Being Pushy

Leave a Comment / Core Leadership, Marketing Event /

The Fund-A-Need is one of the most impactful moments of a fundraising gala, giving donors the opportunity to support the mission directly. But when it isn’t carefully planned, it can feel uncomfortable or overly transactional. In this post, Shannon explains how organizations can design a Moment of Giving that feels inspiring rather than pushy. From choosing the right name for the appeal to using storytelling, testimonials, and thoughtful giving levels, she outlines practical strategies that help donors connect emotionally with the cause. If your nonprofit wants to highlight its mission and increase participation, this article offers guidance for creating a meaningful and successful appeal.

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Volunteers coordinating roles at a nonprofit fundraising event

Making the Most of Your Volunteer Team at Fundraising Events

Leave a Comment / Core Leadership, Technology /

Volunteers bring passion, energy, and heart to fundraising events, but without clear direction, even the best support teams can fall short. This post explores how thoughtful planning, role alignment, and clear communication can transform your volunteer team into one of your strongest event assets. From matching skills to responsibilities to showing meaningful gratitude, these strategies help ensure volunteers feel valued, confident, and excited to support your mission…before, during, and after your event.

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Elegant fundraising event setup showcasing intentional lighting and décor

Does a Theme Belong at Your Gala?

Leave a Comment / Core Leadership, Emerging Trends /

Should your event have a theme, or is it better without one? Themes can elevate an experience, guide planning decisions, and engage guests, but they can also distract from your message if they’re not aligned with your goals. This post explores the benefits and drawbacks of themed events, offers guidance on when a theme makes sense, and shares ways to create impact even without one. The right choice isn’t about trends, it’s about purpose, clarity, and creating an experience that supports your mission.

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Fundraising gala featuring dramatic lighting and themed décor

Your Clients Are Looking for Something Different – Let’s Give Them Ideas

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Many nonprofits are questioning whether galas are still worth the effort, citing burnout, low ROI, or outdated formats. In this post, Shannon challenges that mindset and shares creative ways to reimagine the gala experience. From immersive art and interactive theater to bold décor and innovative dining concepts, she explores how organizations can create events that feel exciting, purposeful, and memorable. If your clients are ready for something different, this article offers fresh ideas that spark engagement and drive results.

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A donor participating in a fundraising moment, symbolizing how generosity supports both personal well-being and nonprofit missions

Four Ways Generosity is Good for Your Mission, and for You!

Leave a Comment / Core Leadership, Specialized Areas /

Generosity creates a ripple effect that benefits both nonprofits and the people who support them. In this post, Shannon highlights four research-backed ways giving improves well-being, strengthens social connections, and increases long-term engagement with your mission. Drawing from behavioral science and wellness research, this article explains why generosity isn’t just good for your organization; it’s good for your donors, too. A powerful reminder that giving back creates impact on both sides of the paddle.

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Gala attendees sharing a private moment, symbolizing intentional planning for a successful nonprofit fundraising gala

The Secret to a Standout Gala

Leave a Comment / Core Leadership, Emerging Trends, Fundraising Strategies/Revenue Generators, Marketing Event /

If your gala went “fine” last year, but didn’t leave guests buzzing afterward, it may be time for a fresh approach. The most successful events don’t just check boxes; they create meaningful moments that guests remember long after the night ends. In this post, learn the six strategic ways to create a standout event that engages guests, deepens connections, and leaves a lasting impression well beyond the ballroom, for all the right reasons.

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