March 2026

Shannon Eason with Better Unite talking about gala fun

Make it Fun, Make it Work

Leave a Comment / Emerging Trends, Podcast /

In Make It Fun, Make It Work, Leya Simmons of BetterUnite sits down with Shannon Eason, Founder and CEO of Everything Gala, to explore how nonprofits can create more engaging, high-performing fundraising events. This conversation dives into what’s changing in event culture, why guest attention is harder to earn, and how small strategic shifts can lead to stronger results. If your gala is starting to feel repetitive or you’re looking for ways to increase engagement and revenue, this episode offers practical insights you can start using right away.

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Shannon Eason with Utopia talking about gala auctioneering

The Art of Auctioneering

Leave a Comment / Fundraising Strategies/Revenue Generators, Podcast /

In this episode of The Art of Auctioneering, female auctioneer Shannon Eason shares insider strategies for running engaging and high-impact fundraising auctions. From keeping donors motivated and energized to presenting auction items in ways that maximize bids, Shannon provides practical tips and real-world examples from successful events. Whether you’re planning your first gala or looking to elevate your next fundraising experience, this episode offers actionable insights to inspire generosity, increase donor engagement, and create memorable moments for your guests. Watch the full conversation to see how these techniques can be applied at your next gala.

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Ask More From Donors

How to Add $50K to Your Fundraising Event

Leave a Comment / Fundraising Strategies/Revenue Generators, Podcast /

What’s the difference between a good fundraising event and a great one? In this episode, Shannon Eason shares practical gala strategies developed over nearly four decades of working with nonprofit events. From donor timing to auction tactics and program flow, the conversation highlights simple adjustments that can significantly increase engagement, giving, and overall fundraising results.

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Nonprofit gala guests raising paddles during a Fund-A-Need fundraising appeal.

The Art of the Fund-A-Need: Inspiring Generosity Without Being Pushy

Leave a Comment / Core Leadership, Marketing Event /

The Fund-A-Need is one of the most impactful moments of a fundraising gala, giving donors the opportunity to support the mission directly. But when it isn’t carefully planned, it can feel uncomfortable or overly transactional. In this post, Shannon explains how organizations can design a Moment of Giving that feels inspiring rather than pushy. From choosing the right name for the appeal to using storytelling, testimonials, and thoughtful giving levels, she outlines practical strategies that help donors connect emotionally with the cause. If your nonprofit wants to highlight its mission and increase participation, this article offers guidance for creating a meaningful and successful appeal.

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