June 2026

Raising more money at your gala isn’t about luck, it’s about having a plan. In this article, Shannon walks through a practical approach to strategic revenue planning and demonstrates how small adjustments across multiple fundraising streams can lead to meaningful growth. From increasing live auction revenue and securing pre-committed gifts to rethinking silent auctions, strengthening sponsorships, and growing attendance, she shares ideas organizations can use to create a more intentional fundraising strategy. If your goal is to exceed last year’s results, this post offers a roadmap for identifying opportunities and building a stronger, more profitable event.