What’s the difference between a good fundraising event and a great one? In this episode, Shannon Eason shares practical gala strategies developed over nearly four decades of working with nonprofit events. From donor timing to auction tactics and program flow, the conversation highlights simple adjustments that can significantly increase engagement, giving, and overall fundraising results.
How to Add $50K to Your Fundraising Event Read More »
Summer fundraising events offer nonprofits a flexible way to engage donors outside of traditional galas. From obstacle runs and golf tournaments to fishing events and poker runs, these experiences combine fun, community, and meaningful revenue. With the right mix of sponsorships, games, and creative fundraising elements, summer events can attract new supporters and build momentum between major fundraisers. These ideas prove that fundraising doesn’t have to be formal to be effective. Sometimes, the best results come from getting outdoors.
Turning Summer Activities Into Fundraising Opportunities Read More »
Friend-Raisers offer nonprofits a flexible, engaging way to connect with younger supporters without replacing traditional fundraising events. Designed around fun, low-pressure giving, these events focus on awareness, education, and community, while still generating meaningful revenue. From creative golf outings to outdoor social experiences, Friend-Raisers can introduce new donors to your mission and build long-term engagement. When planned intentionally, they complement your gala strategy and help create a pipeline of future supporters who already feel connected.
Why Friend-Raisers Belong in Your Fundraising Strategy Read More »
Not every supporter can be in the room, but that doesn’t mean they can’t be part of your success. This blog explores how intentional guest strategy, mission education, and personal connection can help organizations build high-impact galas, even with smaller attendance. From selecting the right guests to engaging supporters beyond the room, discover how every seat can carry purpose, momentum, and meaningful fundraising power.
When Every Seat Matters Read More »
Generosity creates a ripple effect that benefits both nonprofits and the people who support them. In this post, Shannon highlights four research-backed ways giving improves well-being, strengthens social connections, and increases long-term engagement with your mission. Drawing from behavioral science and wellness research, this article explains why generosity isn’t just good for your organization; it’s good for your donors, too. A powerful reminder that giving back creates impact on both sides of the paddle.
Four Ways Generosity is Good for Your Mission, and for You! Read More »
Long speeches, crowded timelines, and too many on-stage moments can quietly drain energy (AND DOLLARS) from your gala. Learn how small program shifts can protect momentum and dramatically improve fundraising results.
Your Keynote May Be Costing You Thousands—Here’s Why Read More »
