What’s the difference between a good fundraising event and a great one? In this episode, Shannon Eason shares practical gala strategies developed over nearly four decades of working with nonprofit events. From donor timing to auction tactics and program flow, the conversation highlights simple adjustments that can significantly increase engagement, giving, and overall fundraising results.
How to Add $50K to Your Fundraising Event Read More »
Summer fundraising events offer nonprofits a flexible way to engage donors outside of traditional galas. From obstacle runs and golf tournaments to fishing events and poker runs, these experiences combine fun, community, and meaningful revenue. With the right mix of sponsorships, games, and creative fundraising elements, summer events can attract new supporters and build momentum between major fundraisers. These ideas prove that fundraising doesn’t have to be formal to be effective. Sometimes, the best results come from getting outdoors.
Turning Summer Activities Into Fundraising Opportunities Read More »
Fundraising galas are evolving, and today’s donors are looking for experiences that feel engaging, interactive, and fresh. In this post, Shannon shares creative revenue enhancers that can supplement or replace traditional fundraising elements while energizing the room. From interactive games and reinvented raffles to strategic live auction additions, these ideas help organizations increase participation and boost event-night revenue. Thoughtful, adaptable fundraising strategies not only elevate the guest experience, they help events finish strong and inspire generosity long after the night ends.
Innovative Revenue Ideas Guests Actually Love Read More »
Even the best-planned galas face unexpected challenges. From long bar lines and registration bottlenecks to power outages and medical emergencies. In this post, Shannon walks through real-world gala disasters and the planning strategies that prevent the event from falling apart. Drawing from firsthand experience, she explains why logistics matter, how flexibility keeps events on track, and why the auctioneer’s leadership can determine whether a night unravels or succeeds. If you’re planning a gala and want donors focused on generosity instead of chaos, this is a must-read.
Avoiding Gala Disasters…Why Planning is Key Read More »
If your gala is designed to raise critical funds while creating a meaningful donor experience, where do children fit in? It’s a question many organizations are quietly asking. In this article, Shannon breaks down the realities of gala fundraising, why adult donor engagement must come first, and how Generation Alpha can still be introduced to philanthropy in intentional ways. You’ll explore the benefits and challenges of including kids at galas, creative alternatives that protect the guest experience, and strategies that help organizations raise funds now while inspiring the next generation of givers for the future.
Raising the Next Generation of Givers: Welcoming Children at Your Gala Read More »
If your gala went “fine” last year, but didn’t leave guests buzzing afterward, it may be time for a fresh approach. The most successful events don’t just check boxes; they create meaningful moments that guests remember long after the night ends. In this post, learn the six strategic ways to create a standout event that engages guests, deepens connections, and leaves a lasting impression well beyond the ballroom, for all the right reasons.
The Secret to a Standout Gala Read More »
Nonprofits today are rethinking what makes a fundraising event successful. With rising costs and shifting donor expectations, many organizations are turning toward smaller, more intentional gatherings. In this article, Shannon sheds light on why boutique-style fundraising events can be just as, if not more, impactful than large galas.
The Power of Boutique Fundraising Events: Strategies for Nonprofits Read More »
