What’s the difference between a good fundraising event and a great one? In this episode, Shannon Eason shares practical gala strategies developed over nearly four decades of working with nonprofit events. From donor timing to auction tactics and program flow, the conversation highlights simple adjustments that can significantly increase engagement, giving, and overall fundraising results.
How to Add $50K to Your Fundraising Event Read More »
The Fund-A-Need is one of the most impactful moments of a fundraising gala, giving donors the opportunity to support the mission directly. But when it isn’t carefully planned, it can feel uncomfortable or overly transactional. In this post, Shannon explains how organizations can design a Moment of Giving that feels inspiring rather than pushy. From choosing the right name for the appeal to using storytelling, testimonials, and thoughtful giving levels, she outlines practical strategies that help donors connect emotionally with the cause. If your nonprofit wants to highlight its mission and increase participation, this article offers guidance for creating a meaningful and successful appeal.
The Art of the Fund-A-Need: Inspiring Generosity Without Being Pushy Read More »
Summer fundraising events offer nonprofits a flexible way to engage donors outside of traditional galas. From obstacle runs and golf tournaments to fishing events and poker runs, these experiences combine fun, community, and meaningful revenue. With the right mix of sponsorships, games, and creative fundraising elements, summer events can attract new supporters and build momentum between major fundraisers. These ideas prove that fundraising doesn’t have to be formal to be effective. Sometimes, the best results come from getting outdoors.
Turning Summer Activities Into Fundraising Opportunities Read More »
Volunteers bring passion, energy, and heart to fundraising events, but without clear direction, even the best support teams can fall short. This post explores how thoughtful planning, role alignment, and clear communication can transform your volunteer team into one of your strongest event assets. From matching skills to responsibilities to showing meaningful gratitude, these strategies help ensure volunteers feel valued, confident, and excited to support your mission…before, during, and after your event.
Making the Most of Your Volunteer Team at Fundraising Events Read More »
Friend-Raisers offer nonprofits a flexible, engaging way to connect with younger supporters without replacing traditional fundraising events. Designed around fun, low-pressure giving, these events focus on awareness, education, and community, while still generating meaningful revenue. From creative golf outings to outdoor social experiences, Friend-Raisers can introduce new donors to your mission and build long-term engagement. When planned intentionally, they complement your gala strategy and help create a pipeline of future supporters who already feel connected.
Why Friend-Raisers Belong in Your Fundraising Strategy Read More »
Should your event have a theme, or is it better without one? Themes can elevate an experience, guide planning decisions, and engage guests, but they can also distract from your message if they’re not aligned with your goals. This post explores the benefits and drawbacks of themed events, offers guidance on when a theme makes sense, and shares ways to create impact even without one. The right choice isn’t about trends, it’s about purpose, clarity, and creating an experience that supports your mission.
Does a Theme Belong at Your Gala? Read More »
Not every supporter can be in the room, but that doesn’t mean they can’t be part of your success. This blog explores how intentional guest strategy, mission education, and personal connection can help organizations build high-impact galas, even with smaller attendance. From selecting the right guests to engaging supporters beyond the room, discover how every seat can carry purpose, momentum, and meaningful fundraising power.
When Every Seat Matters Read More »
Fundraising galas are evolving, and today’s donors are looking for experiences that feel engaging, interactive, and fresh. In this post, Shannon shares creative revenue enhancers that can supplement or replace traditional fundraising elements while energizing the room. From interactive games and reinvented raffles to strategic live auction additions, these ideas help organizations increase participation and boost event-night revenue. Thoughtful, adaptable fundraising strategies not only elevate the guest experience, they help events finish strong and inspire generosity long after the night ends.
Innovative Revenue Ideas Guests Actually Love Read More »
Many nonprofits are questioning whether galas are still worth the effort, citing burnout, low ROI, or outdated formats. In this post, Shannon challenges that mindset and shares creative ways to reimagine the gala experience. From immersive art and interactive theater to bold décor and innovative dining concepts, she explores how organizations can create events that feel exciting, purposeful, and memorable. If your clients are ready for something different, this article offers fresh ideas that spark engagement and drive results.
Your Clients Are Looking for Something Different – Let’s Give Them Ideas Read More »
Even the best-planned galas face unexpected challenges. From long bar lines and registration bottlenecks to power outages and medical emergencies. In this post, Shannon walks through real-world gala disasters and the planning strategies that prevent the event from falling apart. Drawing from firsthand experience, she explains why logistics matter, how flexibility keeps events on track, and why the auctioneer’s leadership can determine whether a night unravels or succeeds. If you’re planning a gala and want donors focused on generosity instead of chaos, this is a must-read.
Avoiding Gala Disasters…Why Planning is Key Read More »
