create the perfect setup
Special Appeal
What is a Special Appeal?
We'll help you create that perfect setup to inspire your donors to not only give, but to give generously.
A Special Appeal, also known as a Fund A Need, Fund a Cause, Fund a Future, Paddle Up, Collective Bid, Gifts from the Heart, Live Appeal is a fundraising technique where donors pledge monetary contributions to support an organization’s mission or a specific project. During this event, donors raise their bid numbers to indicate their commitment to donate at predetermined levels, which are structured to accommodate a range of gifts. This tiered approach ensures inclusivity and allows individuals to participate at a level that speaks to their heart. Strategizing with proven practices, a Special Appeal collectively impacts the organization’s mission and goals.
5 Steps to Strategically Plan a Successful Special Appeal
Here are five tips and best practices to set up your own Fund-a-Need.
- Step 1: Introduce the Mission Moment to create a connection to the cause.
- Step 2: Share a Sincere and Concise Presentation.
- Step 3: Create Meaningful Donation Levels.
- Step 4: Connect each level with a compelling narrative.
- Step 5: Acknowledge all donations with gratitude.